The Most Important and Up-to-Date Unique Roofing Industry Statistics: A Comprehensive Insight (2023)

The roofing industry is constantly evolving, with new technologies and materials emerging regularly. As a vital component of any building project, it is essential to stay up-to-date with the most important and unique statistics in this field. By understanding the latest trends and data, property owners, contractors, and developers can make informed decisions on their roofing options, meeting both aesthetic and functional requirements.

One key aspect to consider in today’s roofing market is the growing popularity of eco-friendly options, such as green and white roofs. A recent study1 compared the economic benefits of white, green, and black flat roofs in the United States, shedding light on the advantages of each choice. This information is particularly helpful for those seeking to minimize their environmental impact and save on energy costs.

Moreover, the development of three-dimensional city modeling has led to significant advancements in the roofing industry. With the availability of up-to-date 3D technologies2, architects and designers can create more accurate, efficient, and aesthetically pleasing structures. This technology has the potential to revolutionize roofing design and construction, making it increasingly important for industry professionals to stay informed.

Roofing Industry Overview

Market Size and Growth Rate

The roofing industry has experienced significant growth in recent years, with market size reaching $20 billion. This substantial increase is attributed to factors such as advancements in roofing materials and increased demand for energy-efficient roofing solutions. As populations grow and the need for new residential and commercial buildings rises, the roofing industry is expected to continue expanding at a steady rate.

According to a study1, the use of white, green, and black flat roofs has gained popularity in the United States due to their energy efficiency benefits. These roofing options are not only becoming more prevalent in new constructions but also being retrofitted into existing buildings.

Key Market Share

Key players in the roofing industry include manufacturers, distributors, and contractors, who contribute to the industry’s overall growth. As the demand for roofing solutions increases, these entities work together to ensure that their products and services are up-to-date with the latest innovations and trends. When evaluating market share, it is essential to consider factors such as material types (e.g., asphalt shingles, metal sheets, and flat roofing), product distribution channels, and geographic regions.

  • Asphalt Shingles: These continue to be the most widely used roofing material, mainly due to their affordability, ease of installation, and durability.
  • Metal Sheets: Metal roofing, although relatively more expensive than asphalt shingles, is gaining traction due to its energy efficiency, longevity, and low maintenance requirements.
  • Flat Roofing: This innovative roofing style is becoming increasingly popular in both residential and commercial construction projects, primarily attributed to their potential for energy savings and environmental sustainability.

North America Focus

The North American region, comprising the United States and Canada, has significantly contributed to the global growth of the roofing industry. Factors such as rapid urbanization, technological advancements in materials, and strict building regulations have led to increased adoption of energy-efficient roofing solutions in these countries.

In particular, the United States has seen a surge in the popularity of cool roofing materials3, which help in mitigating urban heat islands and reducing energy costs. The ongoing adoption of such environmentally friendly and cost-effective solutions signifies that the North American market will remain an essential driver of the roofing industry’s growth.

Roofing Materials and Trends

The roofing industry is constantly evolving, with new materials and trends emerging to meet the diverse needs of commercial and residential buildings. In this section, we will discuss four key roofing materials and trends: Asphalt Shingles, Metal Roofing, Tiles, and Green Roofs.

Asphalt Shingles

Asphalt shingles are the most common roofing material for residential buildings. They are popular due to their low cost, easy installation, and wide range of styles and colors. Manufacturers are developing new shingle technologies to enhance durability, energy-efficiency, and aesthetics. Some benefits of asphalt shingles include:

  • Affordability: Asphalt shingles are typically less expensive than other roofing materials.
  • Versatility: They can be installed on different roof shapes and provide a wide range of design possibilities.
  • Low maintenance: Asphalt shingles require minimal upkeep, and damaged shingles can be easily replaced.

Metal Roofing

Metal roofing is gaining popularity in both residential and commercial roofing projects. Its durability, energy efficiency, and low maintenance make it an attractive option. Conventional metal roofs are made from steel or aluminum, and their coatings can be modified for reflecting sunlight, which reduces energy consumption. Metal roofing benefits include:

  • Longevity: Metal roofs can last up to 50 years or more with proper maintenance.
  • Environmentally friendly: Metal roofing materials are recyclable, and their reflective coatings can reduce energy consumption.
  • Lightweight: Metal roofs are lighter than other materials, which can minimize stress on the building structure.


Tile roofing is a durable and aesthetically pleasing option, commonly used in regions with hot climates or strict building codes. Tiles can be made from various materials, including clay, concrete, and slate. Some advantages of tile roofing include:

  • Durability: Tile roofs can last 50 to 100 years, depending on the material and upkeep.
  • Fire-resistant: Tiles are non-combustible, making them an ideal choice for fire-prone areas.
  • Energy efficiency: Tiles can provide natural insulation and ventilation, helping to lower energy costs.

Green Roofs

Green roofs, also known as living roofs, consist of a plant layer grown directly on the roof surface. They are becoming increasingly popular in urban areas due to their numerous environmental and aesthetic benefits. Some key advantages of green roofs are:

  • Energy efficiency: Green roofs act as natural insulation, reducing heating and cooling expenses.
  • Stormwater management: They can absorb and filter rainwater, reducing runoff and erosion.
  • Biodiversity: Green roofs can support a variety of plant and animal species, contributing to the local ecosystem.

By understanding the unique characteristics of each roofing material and trend, architects and homeowners can make informed decisions for their projects, taking into account factors such as aesthetics, durability, energy efficiency, and environmental impact.

Industry Players

Roofing Contractors

Roofing contractors play a crucial role in the industry, specializing in the installation, repair, and replacement of roofs on residential and commercial buildings. They ensure that the roofing materials are properly installed to protect the building from water damage, and they often work with various types of roofing systems, such as asphalt shingles, metal panels, or clay tiles.

In recent years, the roofing industry has seen a rise in the adoption of new materials, such as solar roofing4, which has led to an increased demand for skilled contractors. Staying up-to-date with the latest technological advancements in materials and installation techniques helps roofing contractors stay competitive in a constantly evolving industry.

Residential Contractors

Residential contractors are a subset of roofing contractors that specifically focus on residential projects, such as single-family homes, condos, and multi-unit buildings. They work closely with homeowners, architects, and builders to select the best roofing system and materials for their projects, such as environmentally friendly options like cool roofs1.

As the demand for energy-efficient and sustainable solutions grows, residential contractors are increasingly offering options like green roofs or solar panels to their clients in addition to traditional roofing materials.

National Roofing Contractors Association

The National Roofing Contractors Association (NRCA)5 is an important player in the roofing industry, advocating for the professional development and support of its members. It represents roofing contractors, businesses, manufacturers, and other industry stakeholders, focusing on issues such as building codes, legislation, education, and workforce development.

The NRCA is committed to providing its members with up-to-date information, resources, and training, so they can better serve their clients while adhering to industry best practices and safety standards. Additionally, the association plays a key role in representing the roofing industry in governmental and public policy matters, promoting the importance of roofing safety and sustainability.

Overall, the roofing industry is composed of a diverse range of players, each contributing to the industry’s growth and evolution. By staying informed of the latest advancements and trends, industry professionals can continually adapt to meet the demands of both residential and commercial clients.

Technological Advancements

Drones and Estimation Software

The roofing industry has seen significant advancements in recent years, especially with the integration of drone technology. Drones are now frequently used to safely and efficiently inspect roofs, identify damage, and gather data for repair or replacement projects. This eliminates the need for manual measurements and reduces the risk associated with climbing ladders and rooftop inspections.

Estimation software has also become a vital tool for roofing professionals. By streamlining the process of preparing proposals and quotes, these software solutions have improved the overall efficiency of roofing projects. They allow for accurate calculations based on drone-captured data, as well as real-time adjustments as project specifications change.

Virtual Reality and Solar-Related Sales

Another technological advancement impacting the roofing industry is virtual reality (VR). Virtual reality enables clients to visualize roofing materials and designs in a 3D environment, allowing for better-informed decision-making. Clients can virtually explore different options for coatings, colors, and materials to determine the best fit for their specific needs.

The growing interest in solar energy has also led to more homeowners and businesses considering solar panels for their roofs. To address this demand, some roofing companies have integrated solar-related sales into their operations. By combining traditional roofing replacements with solar installation services, these companies can offer unique and energy-efficient solutions to their clients.

In summary, the roofing industry has benefited greatly from technological advancements such as drone technology, estimation software, virtual reality, and solar panel integration. These innovations have allowed for increased efficiency, enhanced customer experiences, and expanded service offerings.

Labor and Employment

Workforce Dynamics

The roofing industry experiences unique challenges in terms of workforce dynamics. It has been facing a labor shortage, which has resulted in difficulties finding and retaining qualified workers. Skilled workers play a crucial role in maintaining the high standard of work that is expected in this industry. One contributing factor to the labor shortage is the relatively low wages compared to other construction trades. A recent report indicates that in California,6 the average hourly wage for roofers is around $20.

Some effective strategies being employed by roofing contractors to overcome labor shortages include:

  • Offering competitive wages and benefits
  • Providing extensive training programs
  • Establishing strong referral networks and partnerships with other industry players

Accidents and Fatalities

The roofing industry also faces unique safety challenges due to the inherent risks involved in working at heights. Accidents and fatalities have unfortunately been a concern in this sector. According to the Occupational Outlook Handbook, it has been observed that falls from roofs accounted for a significant percentage of total construction-related fatalities.

Preventative measures taken by responsible roofing contractors to mitigate accidents and fatalities include:

  • Regular safety training programs for workers
  • Ensuring adherence to safety regulations and guidelines
  • Implementing safety initiatives and engineered solutions like fall protection systems

By focusing on these aspects, the roofing industry aims to minimize safety risks and improve the overall wellbeing of its workforce.

Industry Challenges and Opportunities

Climate Change and Global Warming

The roofing industry is increasingly experiencing the effects of climate change and global warming, affecting material selection, installation techniques, and overall roofing performance. For instance, increased temperatures and changing weather patterns require roofing materials that can withstand higher levels of heat and precipitation. This has led to a rise in demand for eco-friendly materials, such as cool roofs and green roofs, which can help mitigate the impact of climate change on buildings and the surrounding environment.

As the construction industry becomes more conscious of environmental concerns, residential contractors are now focusing on offering energy-efficient solutions to their customers. A major trend in this context is the adoption of solar-related sales, particularly incorporating solar PV systems into roofing installations. Using satellite and aerial imagery7 is one way to identify these installations.

Market Growth Potential

The market potential for roofing materials is expected to grow, driven by factors such as increased construction activities, renovation of old structures, and development of new residential and commercial properties. In the United States, for instance, the demand for steep-slope asphalt shingles is significant given their affordability and ease of installation.

Market growth, however, faces certain challenges, such as fluctuations in raw material prices, supply chain disruptions, and changing consumer preferences. Furthermore, the market landscape is influenced by the emergence of new roofing materials and technologies, such as perovskite photovoltaic technology. This solar cell technology has a lot of interesting properties and low-cost potential, as outlined in the industrial opportunities and challenges for perovskite photovoltaic8 research.

To stay competitive in this growing market, roofing companies need to:

  • Focus on developing innovative roofing solutions that cater to changing customer preferences and requirements
  • Adapt to evolving environmental regulations and industry standards
  • Leverage advanced technologies to streamline their operations and improve product quality
  • Expand their market share by offering a diverse range of products and services, targeting both residential and commercial projects.

By addressing these challenges and seizing new opportunities, the roofing industry can continue to thrive and contribute to sustainable construction practices.


  1. [ScienceDirect] Economic comparison of white, green, and black flat roofs in the United States
  2. [Springer] Research and practice in three-dimensional city modeling
  3. [Taylor & Francis] Heat Islands – Understanding and Mitigating Heat in Urban Areas
  4. [ScienceDirect] Design and performance of a novel building integrated PV/thermal system for energy efficiency of buildings
  5. NRCA
  6. [Google Books] Occupational Outlook Handbook
  7. [ACM] Using Satellite and Aerial Imagery for Identification of Solar PV: State of the Art and Research Opportunities
  8. [Wiley] Industrial Opportunities and Challenges for Perovskite Photovoltaic Technology